# of All Trades (oAT)

> oAT embeds experienced generalist operators inside startups and growing companies.
> Fractional, right-sized help across ops, marketing, finance, people and product —
> without adding headcount or growing the org chart.

of All Trades is a US-based collective of senior generalists ("of All Trades") who
embed part-time inside client teams. Engagements are scoped in monthly capacity
rather than job titles, so a company can add the exact operating help it needs and
change the shape of it as the need changes.

## Company

- [How it works](https://www.weofalltrades.com/services.html): the embedding model, scoping and pricing
- [About oAT](https://www.weofalltrades.com/about.html): who we are and why the collective exists
- [Talk to us](https://www.weofalltrades.com/lets-talk.html): start a conversation

## Case studies

- [For partners and VCs](https://www.weofalltrades.com/case-studies/pear-vc/): stop hiring, start embedding
- [For founders](https://www.weofalltrades.com/case-studies/for-startups/): stop building the org chart

## Company blog

oAT drafts these articles with AI and a person at oAT approves each one before it
publishes. How that works is written up at https://www.weofalltrades.com/blog/how-we-write-these-articles/.
Full index: https://www.weofalltrades.com/blog/ · Feed: https://www.weofalltrades.com/blog/rss.xml

- [Listen, Join, Amplify: Mapping Your Buyer's Media World](https://www.weofalltrades.com/blog/listen-join-amplify-mapping-the-media-ecosystem-your-buyer-lives-in/): Mapping a buyer's media ecosystem means running three passes: listen to what they already read and watch, join the spaces where they gather, then amplify w
- [Why Do Founders Avoid Sales and Hide in Product Instead?](https://www.weofalltrades.com/blog/why-founders-avoid-sales-hide-in-product/): Founders retreat into product, finance, and brand because those areas reward effort predictably, while sales does not. Sales is a series of nos that each f