Where early-stage startups get

skilled generalists

strong foundations

execution & strategy

internal product ops

a team to trust

an operating partner

skilled generalists

Founders need generalists.

of All Trades is a cooperator that brings cross-functional generalists into early-stage startups to build the foundations for scale. We’ve reimagined how innovative founders build their teams, and where career generalists find a professional home.

o

We don't do everything. But we're masters of more than one.

Our cooperator brings generalists with intersecting skills into the key organizational gaps of your startup. As the world goes fractional & freelance, we believe in the power of many. For startups starting to scale, working with our team makes the most of these messy beginnings, combating early employee burnout and focusing efforts on the work that will make a measurable impact.

A

How we do it is as important as what we do.

01
We're process nerds

Our generalists are cross-functional operators with strengths in going from nothing to something (big). We believe in the power of systems thinking and untangling startup mess to make the early days the best days.

02
We own the early days

We’re experts at securing the right early stage tools and crafting key rules that support the incredible people who are scaling your startup.

03
We're set up for you to grow

We work with founders to systematize their vision, and unlock potential for scale. With our hands as founder proxy and team support, we extend startup reach to achieve milestones quickly.

04
We're generalists as a service

Startups are hard. They need hands, help, and heart. We are startup people helping startup people, and put humans first, always.

04
Projects

We’re honored to work with founders who really care about the problems they’re solving.

And we’re humbled that they allow us to do the same.

Photo of the project
02
03

New services introduction for Silverrost

Case Study
Photo of the project
03
03

Rising product awareness for Newshoes

Case Study
Photo of the project
01
03

"Britt and the of All Trades team provided valuable support to our team at a critical inflection point where we had just doubled the size of our team and needed support getting everyone up to speed quickly while simultaneously..."

Emily Rasmussen

Founder & CEO

Grapevine

See More
Photo of the project
01
03

"The of All Trades team has been an indispensable partner and sounding board for our growing startup. With so many competing priorities, they have helped us focus and organize far better than we could have on our own. More..."

Ketan Vakil

Founder & CEO

Gourmend

See More
Photo of the project
01
03

"Having a skilled generalist lead and support key cross-functional projects has extended the reach of our founding team at a crucial time. It's allowing us to kick off early-stage efforts in partnerships, customer onboarding, and..."

Lyndsey Bunting

CEO & Cofounder

Blue Onion Labs (YC '20)

See More
T

We believe that building a strong internal product is the foundation to scale, and that generalists build that product.

Post idea-stage startups succeed because they’ve taken their “why” and crafted a clear “how”, and the best ones do it by using behavioral science and product manager methodology on their internal product. Some call it culture. We think it’s something more. We’ve watched generalists naturally apply these principles for success.

Interior of an art studio

Here's what we've discovered; skilled generalists are expert internal product managers.

We use the fundamental principles of behavioral science most often used by product leaders building your customer-facing products to create ideal operating systems and working environments for scaling startups. The byproduct of your internal product is your culture. And once you're a startup of more than one person, you have a culture that affects your ability to grow. Our work fundamentally builds your culture, bit by bit.

Here's what we do.

Icon strategy and marketing
Setup the Tools

The tools you choose affect every part of your external product. We know them all and know how to use them.

Icon execution and production
Identify the Rules

Rules are simply constraints on how to and not to use internal systems. We right-size this for every startup team.

Icon brand identity
Support People

We fit your systems for your people, and bring in hands to be your founder proxies and support team, flexing functions as needed.

Icon product design
Create Culture

The work habits your people have compound the tools and rules. We fit your systems for your people.

o

We’re not fractional. We’re integral. 

Early stage startups need generalists to get started and grow. Generalists need a landing place in a diverse and flexible career. We're solving both problems at once.

Get started with oAT
Get started with oAT
Head Illustration

Let our generalists do their thing to your startup.

P.S. Did you know that the phrase "jack of all trades, master of none" often gets cut off to remove its key component?
The entire phrase is actually - "Jack of All Trades, master of none, but oftentimes better than master of one"?
We're here to make sure we don't forget that the last part is the most important part.